Hooters Plans Big Changes
Hooters is turning 30 and planning on some big changes. They are updating their logo, uniforms and restaurants. Hooters, which invented the “Brestaurant” category for restaurants, has seen younger competitors like Twin Peaks and the Tilted Kilt significantly eat into their market share. To combat the new “younger” brands Hooters plans on offering new healthy fresh menu items versus the almost completely fried food they had been serving. The actual restaurants will also get a new look as they expand the outside patio and give the interiors a more softer look. The iconic Hootie the owl mascot will become more streamlined but the large eyes that resemble a certain part of a woman’s body will remain.
So now to the important part of the Hooters rebranding effort. What about the neon orange shorts, tight tank top and the pantyhose under baggy white socks that the waitresses wear? The uniform will undergo minor changes. They are considering losing the pantyhose and making the shorts a little less like the 80’s so the Hooter girls will pretty much remain the same. Whew! Some things are not meant to be messed with.