JJ’s Red Hots: Coming to a College Campus Near You
JJ’s Red Hots is about to offer college students a Masters Degree in the art of handcrafted Hot Dogs. The Charlotte-based Premium Hot Dog brand, which was recently honored by Fast Casual as one of 2014ās Top 50 restaurants, announced a partnership with Chartwells Higher Education, a division of Compass Group North America, to put JJās Red Hots award-winning brand on college campuses.
āJJās is impressive in every aspect of its business and we are thrilled to add them to our portfolio of category leaders,ā said Nicole Hatfield, director of brand development with Compass Group North America. āThey are a hip brand and their commitment to quality and excellence is unmatched. We are sure they are going to be an immediate hit at the higher education institutions we serve.ā
Until recently, JJās had been a well-kept secret, yet highly adored in Charlotte, where it has restaurants in Ballantyne and Dilworth. JJās regularly nabs āBest Hot Dog in Charlotteā awards, but at the recent National Restaurant Association Show in Chicago, JJās raised some eyebrows when it made Fast Casualās 2014 Top 100 Movers & Shakers list. Not only was JJās the smallest and youngest brand on the list, they were the only Charlotte-based brand and the only Hot Dog/Sausage concept to make the list. And they are well positioned for growth.
āJJās is extremely excited for this opportunity as the value and portability of our core products will resonate very well with college students on the move. I can already envision students eating our hot dogs while zipping around campus on their skateboards,ā said Jonathan Luther, owner and founder of JJās Red Hots. āThe high energy of a university setting is right in our sweet spot, because we like to have fun with our brand and we donāt take ourselves too seriously ā except when it comes to making world class hot dogs and sausages.ā
It’s no secret Restaurant Traffic is a fan of JJ’s. What’s your take on bringing the Charlotte staple to college campuses?