JJ’s Red Hots: Coming to a College Campus Near You

JJ’s Red Hots: Coming to a College Campus Near You

JJ’s Red Hots is about to offer college students a Masters Degree in the art of handcrafted Hot Dogs. The Charlotte-based Premium Hot Dog brand, which was recently honored by Fast Casual as one of 2014’s Top 50 restaurants, announced a partnership with Chartwells Higher Education, a division of Compass Group North America, to put JJ’s Red Hots award-winning brand on college campuses.

“JJ’s is impressive in every aspect of its business and we are thrilled to add them to our portfolio of category leaders,” said Nicole Hatfield, director of brand development with Compass Group North America. “They are a hip brand and their commitment to quality and excellence is unmatched. We are sure they are going to be an immediate hit at the higher education institutions we serve.”

Until recently, JJ’s had been a well-kept secret, yet highly adored in Charlotte, where it has restaurants in Ballantyne and Dilworth. JJ’s regularly nabs ‘Best Hot Dog in Charlotte’ awards, but at the recent National Restaurant Association Show in Chicago, JJ’s raised some eyebrows when it made Fast Casual’s 2014 Top 100 Movers & Shakers list. Not only was JJ’s the smallest and youngest brand on the list, they were the only Charlotte-based brand and the only Hot Dog/Sausage concept to make the list. And they are well positioned for growth.

“JJ’s is extremely excited for this opportunity as the value and portability of our core products will resonate very well with college students on the move. I can already envision students eating our hot dogs while zipping around campus on their skateboards,” said Jonathan Luther, owner and founder of JJ’s Red Hots. “The high energy of a university setting is right in our sweet spot, because we like to have fun with our brand and we don’t take ourselves too seriously – except when it comes to making world class hot dogs and sausages.”

It’s no secret Restaurant Traffic is a fan of JJ’s. What’s your take on bringing the Charlotte staple to college campuses?

By Lea
Food-loving wanderlust connecting the dots between craft beer, live music, and the Charlotte (and neighboring cities’) restaurant scene. Follow me on Twitter and Instagram for more tasty bites.

1 Comment

  1. I don’t always eat hot dogs but when I do I eat JJ’s. – The most interesting man in the world.

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