Freshii Looks Towards Chipotle Customers

Freshii Looks Towards Chipotle Customers

Freshii - Chipotle III

Freshii plans to offer all its Mexican items on the menu for half price on February 8th the day Chipotle Mexican Grills will close all its doors for a few hours to educate all their employees on food safety.  “In a world full of generic promotions, we wanted to do something fun and timely to relieve some of the anxiety around what’s a pretty serious topic,” said Matthew Corrin, Freshii’s founder.

Freshii - Chipotle

Freshii offers about a half-dozen Mexican-style meals on its menu that will be discounted, such as the Baja Burrito, stuffed with quinoa, avocado, red and green onions, cilantro, salsa and pico de gallo, and the Ranchero Breakfast Burrito.  Mr. Corrin said those items were among Freshii’s most popular. “I think it will end up costing us, but we wanted to do something that would be eye-catching and maybe introduce consumers to healthier versions of burritos and bowls than what they find at Chipotle,” he said.

Freshii Food II

That’s Matthew above.  Yes he is young to be a CEO/Founder of a multi-million dollar operation but he has a vision.  Freshii has tried other unusual efforts to grow its business. Most recently, for instance, Target converted the cafes in nine of its stores in Chicago and Minneapolis to Freshii stores.  There is one Freshii location in Charlotte located in the BB&T Center in the Overstreet Mall.  They are open 7 am to 4 pm Monday through Friday.

Freshii Food

Roxanne
You can find me working the PR angle for restaurants around town and keeping the RT readers informed about the latest happenings.

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