Chipotle Sofritas to Debut in the South and Southeast on Oct. 13
Chipotle Mexican Grill just announced it will be introducing its new vegan Sofritas menu item to each of its restaurants in the South and Southeast regions, including Texas, Louisiana, Arkansas, Alabama, Tennessee, Florida, Georgia, North Carolina and South Carolina on Oct. 13. The rollout expands on the success of the test launches in California, Colorado, the Pacific Northwest, Chicago and select East Coast cities, and the placement as a permanent menu item in Boston and New York earlier this year. â€śSofritasâ€ť â€“ organic shredded tofu braised with chipotle chiles, roasted poblano peppers and a blend of aromatic spices â€“ takes its name from â€śsofrito,â€ť an aromatic combination of peppers, onions, sautĂ©ed garlic and tomatoes often used as a base in many Spanish and Latin American dishes.
â€śSofritas is a very different kind of menu item, not just for Chipotle but for any fast food or fast casual restaurant,â€ť said Steve Ells, Chipotle founder, chairman and co-CEO. â€śIn creating the recipe for Sofritas, we wanted to produce something that would appeal to vegetarian and vegan customers, but that was delicious enough to have crossover appeal as well.â€ť
Chipotleâ€™s tofu supplier, Hodo Soy, is known as an industry leader for its organic, non-GMO tofu and artisanal methods of production. The San Francisco Bay Area companyâ€™s mission is to craft the highest-quality, best-tasting whole bean tofu, and Hodo Soy has become one of the most reputable tofu producers in the country. Its products are currently featured in some of the areaâ€™s leading restaurants, as well as farmersâ€™ markets and specialty food stores.
Sofritas is available in burritos, tacos, burrito bowls and salads and can be combined with other signature ingredients, including white or brown cilantro-lime rice, pinto beans or vegetarian black beans, house-made salsas and guacamole, and cheese or sour cream.
Sofritas will become a permanent menu item in all U.S. Chipotle restaurants by the end of the year.
What do you think about the national roll out? Have you tried Chipotle Sofritas yet? Do you see this new menu itemÂ being successful in the south? Let us know!