Freshii the Next Chipotle?

Freshii the Next Chipotle?

Freshii II

Is Freshii the next Chipotle?   Some people in the know seem to think so.  The healthy fast-casual restaurant has opened its first 100 stores at a pace faster than McDonald’s, Subway and Starbucks.  Charlotte has one Freshii located in the BB&T Center in the Overstreet Mall.  “The definition of healthy eating has evolved from ‘fresh as opposed to fried,’ to something very different,” founder Matt Corrin told CNBC. “As long as we continue to execute over time, Freshii can meet a growing healthy demand.”
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Freshii focuses on Millennial dining habits.  They don’t want to eat the unhealthy fried food served at most fast food restaurants.  Corrin adds, “You’re seeing the mass population understand the importance of healthy eating,” he said. “You can’t eat burgers, fries and pizza everyday.”  We will certainly be seeing more Freshii’s in the Queen City in the near future.
Freshii IIII
You can find me working the PR angle for restaurants around town and keeping the RT readers informed about the latest happenings.

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