Unknown Brewing Company is About to Blow Up Uptown

Unknown Brewing Company is About to Blow Up Uptown

After a year and a half of fighting through zoning, investment, building and a slight paint accident, the time has come to celebrate next week’s grand opening of The Unknown Brewing Company. We got a special sneak peek of Unknown’s new operation, compliments of Unknown’s founder and general manager, Brad “Boss Man” Shell, and all we can say is that we’re totally hopped-up to get our hands on the Queen City’s newest batch of craft brews.

The Unknown Brewing Co. will focus on a main core of 3 beers – Over the Edge USPA, Head First Pale Ale, and No Shame Wheat – along with a seasonal rotation of 9 special beers, all of which will be flowing from Unknown’s tap room at next week’s event. Given Shell’s 10 years of prior experience with several acclaimed breweries such as SweetWater, Terrapin, Rougue, and Fish Brewery, along with head brewer Dave Scott and sales director Larry Suggs rounding out the three-man management team, we’re expecting that Unknown Brewing Company’s offerings will soon be the biggest buzz on the local brewery scene.

Unknown Brewing Company - Bringing In The Vats Unknown Brewing Company - Installing Vats Unknown Brewing Company - Tasting Room Unknown Brewing Company - Tap Handles

If you’re interested in sampling the suds, Unknown is hosting a grand opening party of epic proportions next Saturday, November 9, from 4-10pm. Aside from the 12 beers on tap, attendees will enjoy catered food, door prizes and live music from Bubonic Funk, DeRobert & The Half-Truths and The London Souls. It all goes down at Unknown’s 25,000 square foot facility, located at 1327 South Mint Street (across from Little Hardware and a few blocks west of Bank of America Stadium).

You can keep up with Unknown Brewing Company on Twitter, Facebook and Untapped, or by visiting their website at www.UnknownBrewing.com. And make sure to check out the video below from Unknown’s founder Brad Shell. Frothy!!

Want to get your hands on some Unknown Brewing Company gear? We’re looking for the best user-submitted photos of living life without boundaries (the video explains it all). To enter, just upload your photo to Instagram with hashtag #restauranttraffic, and we’ll choose our top 5 favorites to receive an official Unknown Brewing Company t-shirt!!

By Adam
My passion for great food, service, live music, and beer/wine/bourbon (not necessarily in that order) makes this type of work pretty entertaining.


  1. Mick

    Can’t stop watching this video. It gets better with each viewing. Seriously, Charlotte. Don’t sleep on the Unknown Brewing Company. Their operation sets a new precedent for craft beer in North Carolina.

  2. Oh my god, I about pissed myself at the end of the video. Did not see that coming.

  3. Love the vid from Unknown Brewing Company. Send some brew up to me in Wisconsin. Look forward to visiting over Thanksgiving.

  4. Looking forward to the newest brewery in Charlotte opening. If the beer is as good as that video I can’t wait.

  5. Hope the beer is good. Like the colors. Is the grand opening event open to the general public?

  6. Update..

    Their beer sucks.

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