McDonald’s Going After Subway

McDonald’s Going After Subway

In what is surely to become a heavyweight battle for the ages McDonald’s is going after Subway with its McWrap sandwich.¬† McDonald’s insiders are referring to the McWrap as a “Subway buster,” a product that is capable of taking market share away from the giant sandwich chain.¬† McDonald’s views the McWrap as their biggest launch of 2013.¬† McDonald’s is hoping the McWrap, a chicken wrap that includes romaine lettuce, cucumbers, tomatoes and three sauces customers can choose from will appeal to young people and those that are more health conscious.¬† Customers will be able to get the chicken grilled too.¬† The McWrap will be priced at $3.99 nationally.

mcwrap 3

McDonald's on Urbanspoon

By Dave
Serving the latest restaurant news and helping others by revealing the underlying formulas that make a restaurant profitable.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>