MOOYAH Brings Gourmet Burgers & Shakes to Matthews

MOOYAH Brings Gourmet Burgers & Shakes to Matthews

MOOYAH, a fast-casual, “better burger,” fries and shakes chain, announced a focused growth plan targeting North Carolina. The quickly expanding burger brand, through the leadership of local development agent John Ficara, will add between 20 and 30 jobs per location throughout North Carolina as the development plan is met over the next 10 years. The first store will be located near the intersection of Independence and 51 in the Sycamore Commons shopping Center.

“When evaluating all the franchise opportunities available, I fell in love with MOOYAH because of its strong brand, food quality and experienced management team,” Ficara said. “I think many of our new neighbors will see the same things in MOOYAH that I do, as our product quality and customer experience will set us apart and lead us to the top of a very competitive market.”

“Paired with our strong North American growth, including our recent 65th restaurant opening milestone in the United States, strong and targeted individual market development is increasingly a large part of our strategic expansion plans,” said Michael Mabry, Chief Operating Officer of MOOYAH Burgers, Fries & Shakes. “Through the local developer John Ficara, we have the ability to penetrate a market with someone embedded within the local business community.”

MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and leader in the growing better-burger segment of fast-casual dining. The brand currently has 65 restaurants in 16 states and plans to open 10 more by the end of the year, bringing the system to 75 overall in the United States. In 2015, MOOYAH aims to end the year with 100 restaurants across the country.

“MOOYAH began as a simple concept built around friendly people serving the freshest, most delicious burgers, fries and shakes available,” said MOOYAH Co-Founder and CEO Rich Hicks. “As our brand continues to evolve, we are committed to keeping it simple, while still relevant, in order to appeal to guest’s individual tastes and favorites.”

Adam
By Adam
My passion for great food, service, live music, and beer/wine/bourbon (not necessarily in that order) makes this type of work pretty entertaining.

1 Comment

  1. I was hoping you could share some contact information for John Ficara or someone from Mooyah. I would like to get some information out about the new location opening in Matthews to my group of over 15k in the South Charlotte area. I do not want to post anything without their permission. Do you have any contact you would be willing to share?

    Thanks,
    Josh Berlin

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