Qdoba Quits Charging Customers for Extras

Qdoba Quits Charging Customers for Extras

Qdoba Guacomole

In what is surely a response to Burrito King Chipotle, Qdoba announced they would no longer charge customers for any extras when they are ordering their burritos.  So you can order guacamole, queso, fajita vegetables or chile BBQ sauce and it will not cost one penny extra.  At Chipotle guacamole costs $1.50.  The 638 unit chain is in the midst of a growth spurt and knows nothing pisses off customers like nickle and diming them to death.  To illustrate that Qdoba dumped a dump truck full of nickels and dimes into a tub and let customers scoop up a cupful.  Genius marketing.

http://youtu.be/AdEPdgrD0jY

Dave
By Dave
Serving the latest restaurant news and helping others by revealing the underlying formulas that make a restaurant profitable.

1 Comment

  1. In other news the Stonecrest Qdoba is closed. Interesting timing. Never saw too many people in there anyway.

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