Sweet Frog Premium Frozen Yogurt has joined the growing ranks of stores selling serve yourself yogurt. Sweet Frog was founded on the principles of Christianity. FROG stands for Fully Rely On God. The Richmond, Virgina based chain has grown rapidly since it's founding in 2009 and now boasts over 100 stores. Sweet Frog is not only in Matthews locally but also has a store in Mooresville.
Sweet Frog's concept is simple, they start with a bright positive family-friendly environment and let the customer create their own dessert at a modest price point. The yogurt market is getting saturated but the concepts that will make it are the ones that will pay attention to detail and take care of the paying customer.