Taco Bell Dives into Serving Alcohol

Taco Bell Dives into Serving Alcohol

Taco Bell Alcohol

Taco Bell is going to roll out alcohol sales in a limited amount of stores over the next 12 months.  Taco Bell, which has earned a reputation over the years as a good place to get a bite after a night of drinking, announced plans in June to experiment with selling beer, wine, sangria and spiked frozen drinks at a Chicago location as it looks to gain a foothold in urban markets.  Taco Bell knows that its Millennial customers increasingly are attracted to urban areas, where real estate is pricey. They think that selling alcohol will increase sales — the typical Taco Bell receipt is in the $7 range — and in turn help make their urbanization push more doable.  They know rents are much higher in the city and you can’t get a drive-thru approved.  Drive-thru sales normally account for 70% of Taco Bell’s revenue.  Taco Bell will “cut off” alcohol sales at 10 pm during the week and midnight on the weekends.

Taco Bell Alcohol II

By Dave
Serving the latest restaurant news and helping others by revealing the underlying formulas that make a restaurant profitable.

1 Comment

  1. Interesting…wishing their food was better!!

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